Projects

 
 
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McGregor Chamber of Commerce Research Report

As part of a group project, I conducted research for the McGregor Chamber of Commerce to help attract new residents and businesses to their city. To achieve this goal, I:

  • Gathered secondary research

  • Conducted a focus group with 9 participants and sent out an online survey with 47 respondents

  • Analyzed data and created recommendations for the client

  • Presented research and recommendations to the client and professor

For the research report, I wrote the executive summary, compiled the quantitative research findings, and came up with final recommendations for our client based on our findings.

Gather Marketing Campaign

A group of three students and I created a plan book for a hospitality store in downtown Waco that presented ideas to attract the store’s target audience. We presented our findings and tactics to our client. While it was a group project, I designed the presentation, curated the timeline for the tactics and the questionnaire, curated the influencer list for the client, wrote the B2B partnership pitch letter, and more. Overall, our final presentation includes:

  • Background research

  • Objectives and tactics

  • Timeline and budget

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McGregor Advertising Campaign

As part of an Advertising Management course, a team of three students and I completed an advertising campaign for the McGregor Chamber of Commerce’s tourism efforts. As part of the project, we completed a campaign that included:

  • A current analysis

  • Primary research

  • Target market identification

  • Campaign objectives

  • Message strategies

  • Creative brief/executions

  • Budget

  • Presentation to the client